Distribution
CRM and ERP finally in sync for a distribution business
Orders, inventory and customer data now flow automatically between CRM, ERP and the online store — no re-keying, no version conflicts.
- CRM/ERP
- Integration
The challenge
Sales lived in the CRM, operations lived in the ERP, and the two disagreed daily. Staff re-keyed every order, and pricing errors were slipping through to customers.
The solution
We built a bidirectional integration layer between CRM, ERP and the e-commerce store with a single source of truth per data type, validation rules, conflict alerts, and automated quote-to-order flow.
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